Ashley entered the regulated cannabis market in the spring of 2014, joining one of the largest vertically integrated cannabis businesses in Colorado as the head of marketing, operations and sales. She oversaw day-to-day operations including five dispensaries, a high volume extraction facility, a 23,000 square foot cultivation facility and 70+ employees. Ashley developed, documented, and implemented the vast majority of the company’s standard operating procedures (SOPs), created detailed forecasting models, and calculated the facility’s overall production capacity.
Ashley recognized that Colorado was quickly becoming the model for other states and founded Point Seven Group in 2016 to offer management consulting services to new operators facing the daunting learning curve she had experienced just two years prior. Since then, Point7 has rapidly expanded with headquarters in Colorado, and satellite offices in California and Ohio, supporting clients worldwide. Today, Point7 specializes in business strategy, licensing acquisition, facility optimization and operations, go-to-market planning, financial modeling, regulatory compliance, and company expansion.
In late 2018, Point7 began taking strategic positions in U.S. cannabis licenses and equity positions in client engagements, serving as a strategic operating partner pre- and post-licensure.
Ashley is also the author of Breaking the Grass Ceiling: Women, Weed and Business, published and released at SXSW (2017). To date, Ashley and her Point7 team have helped clients in 24 US states, Canada, and Australia secure highly-coveted cannabis business licenses.