CANNABIS BRAND DEVELOPMENT
DEVELOPING A CANNA-BRAND
It can feel extremely daunting to operate within a booming industry while trying to stand out from the crowd. A strong brand identity and thoughtfully developed marketing strategy is essential to success in the competitive cannabis industry.
Point7's Marketing & Creative Team has worked with client's across the country to bring their brand visions to reality. From websites, through marketing strategy and original logo design — our knowledgeable team has you covered and is eager to help you develop a compliant, effective marketing and business development strategy.
CANNABIS BRAND CONSULTING SERVICES
Point7 will develop a brand concept for your cannabis business, verifying viability against the U.S. Patent and Trademark Office and will develop an identity, a series of design concepts, and a detailed Brand Standards Guidebook.
MARKETING STRATEGY & CAMPAIGNS
Point7 will begin by interviewing your team to determine your needs, interests, and areas of focus for the business. Point7 will then develop a marketing plan inclusive of core dates (such as operational ready dates, events, holidays, and other initiatives), as well as key benchmarks we intend to meet as we execute upon this agreement. Point7 will conduct ongoing desk research, develop a campaign budget (inclusive of estimates for purchased collateral, media buys, events, etc.) and will establish a network of media outlets and local vendors who can fulfill orders (uniforms, printing, etc.). designed for each cannabis license type.
MARKETING ASSET DEVELOPMENT
Once your core brand is completed, Point7 will oversee development of all marketing initiatives including in-store menus, an integrated website, social media pages, business cards, and beyond. We will work with your Leadership Team and local vendors to prioritize the most pressing marketing collateral needs and will work efficiently to bring these to life throughout the duration of our working relationship.
Visual merchandising and supporting sales/marketing guidance for dispensary operators.