CANNABIS BRAND DEVELOPMENT
DEVELOPING A CANNA-BRAND
It can feel extremely daunting to operate within a booming industry while trying to stand out from the crowd. A strong brand identity and thoughtfully developed marketing strategy is essential to success in the competitive cannabis industry.
Point7's Marketing & Creative Team has worked with clients across the world to bring their brand visions to life. From websites, through marketing strategy and original logo design — our knowledgeable team has you covered and is eager to help you develop a compliant, effective marketing and business development strategy.
CANNABIS BRAND CONSULTING SERVICES
Brand Development
Whether you’re looking to rebrand an existing business, or to start from scratch, Point7 is here for you. We begin each engagement with a series of in-depth exploratory processes to understand your company’s values, mission, and brand goals. Our programs are crafted to meet your specific needs whether that means defining your brand standards, developing compelling marketing collateral, or assisting your team in bringing the brand to life online or in-store.
Marketing Strategy & Campaigns
Point Seven Group will begin by interviewing your team to understand your needs, interests, and areas of focus for the business. Point7 will then develop a marketing plan inclusive of core dates (such as operational ready dates, events, holidays, and other initiatives) and key benchmarks. Point7 will continuously research, respond and adapt to develop a budget (inclusive of estimates for collateral, media buys, events costs, etc.) and will compile a list of media outlets for public relations, as well as facilitate connections with local vendors who can fulfill orders (uniforms, printing, etc.).
Marketing Asset Development
Once your core brand is developed, Point7 will oversee the creation of all marketing initiatives including in-store menus, an integrated website, social media pages, business cards, and more.. We will work with your leadership team and local vendors to prioritize the most pressing marketing collateral needs and will work efficiently to deliver these.
Marketing Asset Development
Visual merchandising and supporting sales/marketing guidance for dispensary operators.
PAST WORK/CASE STUDIES
We invite you to download more information on our marketing services, and review case studies of our license-winning work.