Image by Roman Kapral

BRAND & MARKETING STRATEGY

 Point7 can support you in the development of an original brand concept, a refresh of your existing artwork, or in the design of a comprehensive marketing and brand strategy.
SERVICE OFFERINGS
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SALES, MARKETING + BRANDING RETAINER OPTIONS

Point7 wants to see you succeed; we operate as an extension of your team and will support you holistically in developing, implementing, and measuring the success of your sales and marketing roadmap. Our marketing support builds off of the strong working knowledge we accumulate in the licensing process. We will work hand-in-hand with you for a predetermined number of months to get you noticed by developing strong and successful marketing materials, social media campaigns, and a solid brand presence to set your company apart from the fierce competition. Let us support you as you work to develop your own in-house sales and marketing teams. We can help with their onboarding process to ensure that your voice and image stay consistent. Our years of retail experience mean we can look at your growth and map the right time to bring these functions in-house. We are always available to stay on in a retainer capacity to support these key hires. We will work with you to transition marketing and sales back into your organization at the conclusion of our engagement. This option is excellent for teams who do not yet have an in-house marketing and sales team. Retainer packages are available for three, six, and twelve months.

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NEW BRAND DEVELOPMENT PACKAGE

It can feel extremely daunting to enter a booming industry and try to stand out from the crowd. We have developed this package to offer the essential branding elements to tell your unique and compelling story, and to be competitive in the market. The package includes: logo development; three rounds of logo revisions; brand story, tagline, mission statement and overview; and design of the brand story. 

 

Point7 will develop logo and brand options or work with your team to audit your current logo, checking it against competitors’ and the trademark database for conflicts. Point7 will collaborate with your marketing team on all brand-building and strategy conversations, resulting in a polished logo, brand usage guidelines, typefaces, color palette, and all necessary artwork files. Don’t have a marketing specialist yet? Our team can spearhead these items!  As part of this process, Point7 will work with you to develop brand architecture, depicting the various primary, secondary, and tertiary brands that exist, or could exist, once you have established a product roadmap.

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BRAND REFRESH PACKAGE

Does your existing brand need some love? Allow our branding specialists to take you and your team through a comprehensive brand refresh process. 

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COMPLIANT PRODUCT PACKAGING + LABELING DESIGN

Our team will co-develop packaging and labeling, in adherence with specific state regulations and client’s desires for packaging options. Point7 will serve as a liaison between the product development team, client team, and packaging/labeling vendors, and will work to identify local partners and commitment to sustainability when possible.

WEBSITE, SOCIAL MEDIA + DIGITAL MARKETING

Point7’s in-house team will design an ADA compliant, thoughtful website, prioritizing digital strategy and search engine optimization (SEO), aligned to each state’s regulations. Point7 will set up and integrate social media platforms and strategy. Point7 offers three, six, and twelve month social media management packages to help your team navigate the tricky rules and regulations on cannabis-related marketing and content. We also work with agencies that specialize in digital advertising, and are adept at making these complex, yet rewarding, services specifically for the cannabis industry.

DEVELOPING MARKETING COLLATERAL + EDUCATIONAL MATERIALS

Point7 will design your core marketing collateral and educational materials. Our team will create a suite of custom branded documents which may include letterhead, business cards, a presentation deck, digital displays, and flyers or handouts needed for events, community and customer-facing marketing materials, and physician/healthcare-facing material. Point7 will maintain open lines of communication regarding collateral creation as the scope of work evolves.

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COMMUNITY + MEDIA RELATIONS

Point7 goes farther than just obtaining your license, we have the ability to make your opening a success. We’ll work with your team to design internal communications policies, inclusive of social media and media, detailing client’s policies for employee interaction with the media. Point7 will also develop a reputation management strategy and, once approved, will support your team in successfully implementing this policy within your organization. 

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EVENT COORDINATION + LOGISTICS

Do you have a product launch event or career fair in your future? We’re here to support you! Event coordination can include venue selection, negotiation of contracts, day-of coordination, necessary permits, setup/breakdown, and marketing of the event to community, media, and tastemakers to boost engagement and attendance.  

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MARKETING STRATEGY + CAMPAIGN DEVELOPMENT

Point Seven Group will begin by interviewing your team to understand your needs, interests, and areas of focus for the business. Point7 will then develop a marketing plan inclusive of core dates (such as operational ready dates, events, holidays, and other initiatives) and key benchmarks. Point7 will continuously research, respond, and adapt to develop a budget (inclusive of estimates for collateral, media buys, events costs, etc.) and will compile a list of media outlets for public relations, as well as facilitate connections with local vendors who can fulfill orders (uniforms, printing, etc.). 

SPECIAL PROJECT?

Do you have a special project in mind? We’ve got you covered. Let us know and we would be happy to customize a package to meet your specific needs.